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Founded in 2006, AWWG is the global fashion group that integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable, and is the brand agency for Tommy Hilfiger and Calvin Klein in Spain and Portugal. AWWG currently has more than 500 stores and 5.000 points of sale, with a presence in 54 countries globally and a workforce of more than 4.200 employees. The group is defined by its brands and its people. AWWG has a strong international community with a large experience in the fashion business that is committed, passionate, and believes in AWWG´s vision that it is possible to change the world for the better.
Lauded for his vibrant, artisanal knitwear, Antwerp designer Christian Wijnants creates contemporary, feminine silhouettes with a strong focus on fluid prints. The designer started his endeavors in fashion in 1996 as a student at the Royal Academy of Fine Art. There he developed a fascination for innovative knitted fabrics and elegant, easy to wear designs.
Jimmy Choo is a British high fashion house specialising in shoes, handbags, accessories and fragrances. The company, J. Choo Limited, was founded in 1996 by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE. The brand claims to have been a favourite of Princess Diana. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The company began by making ready-to-wear shoes and opened shops in several locations over the following years in the UK and the US. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. Over the following years, Jimmy Choo expanded its store portfolio by opening directly operated stores and with local partners. Over 2011 and 2012, Jimmy Choo took control of the majority of its Asian operations in China, Hong Kong and Japan and now has over 100 directly operated stores in EMEA, Americas and Asia. The international flagship store is on New Bond Street, London.
Pepe Jeans London has been at the forefront of international denim-led fashion for the past 45 years, being able to create an internationally recognized brand with a unique strategy and reputation. This has been possible thanks not only to the great Pepe Jeans team but also to the commitment to create the best possible collections and the most exciting retail environments while remaining sincere to the brand's DNA and in particular the roots in London's Portobello Road. Pepe Jeans London has also collaborated wiht the most iconic celebrities such as Kate Moss, Sienna Miller, Alexa Chung, Cara Delevigne, Georgio Jagger or Dua Lipa, in the hottest multimedia marketing campaigns.